UAE / GCC / North Africa - Press

Global software major, Adobe Systems Incorporated, recently introduced its Partner Awards initiative in the Middle East to recognise its partners for their outstanding efforts and achievements.

At the awards ceremony held in Dubai, Adobe presented Applied Digital Media Services (ADMS), a leading digital media training centre, the "Best Training Provider" Award.

"We are committed to developing key partnerships in this increasingly competitive market and by implementing exciting new initiatives such as partner awards for the region, we want to reward our business partners for their excellent support," said Jacob Alex, Adobe's Channel Manager, Middle East and Africa.

"Our partners are primary driving forces to achieve our regional business objectives and to encourage their efforts we look to introduce more categories next year."

ADMS, the "best performing training provider" award winner was recognised for its status as an Adobe Authorised Training Centre.

"We are the region's first to provide in-depth Adobe training through our well-qualified instructors and excellent facilities," said Mohammad Khasrow, ADMS President.

"This honour validates our proficiency and has provided a further boost to our partnership with Adobe to enhance our industrial-level training across the Middle East and Africa."

A wide-reaching partnership between ADMS (Applied Digital Media Services), Dubai and Sachtler Academy, Munich has been signed and sealed at IBC 2007.

"Sachtler Acedemy has been offering workshops and seminars for the film and TV industry at their own studio in Germany since 2005 and can offer long-standing experience in this area of expertise. Their workshop concept perfectly suits ADM's practical hands on and high quality training philosophy," according to Mohammad Khasrow, President of Applied Digital Media Services.

Well-known for its training organization, ADMS's partnership is a boon to establishing the Wendelin Sachtler Academy's workshop program in the Middle East. With its headquarters in Dubai, the company offers workshops mainly targeting broadcasters and production houses in the Middle Ease and Africa, in all media sectors, ranging from trainings in Web Design, Motion Graphics, 3D Animation, DVD Autoring to Digital Video Editing, Sound Design & Prouduction and Desktop Publishing. In doing so, ADMS cooperates with well-known companies such as Adobe, Apple, Autodesk, Avid, Digidesign and now Sachtler Academy.

The companies have announced their first joint Camera Stabilizing Systems and Light composing workshop in Dubai starting on the 14th of April, 2008. This is a great starting point for professional training workshops in this field, in the entire region.

AVID has appointed Applied Digital Media Services (ADMS) as the primary Avid Authorized Education Centre in the Middle East. During the recent IBC weekend Avid confirmed their latest professional training partnership with ADMS which operates out of The Knowledge Village in Dubai.

Mohammed Khasrow the president of ADMS said: "ADMS has been established with a wide vision in providing professional digital media training services in video, audio, visual effects and animation. ADMS's training method is to provide practical training and creativity with a hands-on workshop atmosphere conducted by highly qualified instructors with practical experience."

"We will cover the Middle East and North African region targeting corporate and professional consumer market segments. To guarantee top quality delivery we affiliated ourselves with prominent institutions in digital media training in the United States and Europe."

"We are extremely excited about our investment and relation with Avid as this will be rewarding for both parties in the region. ADMS will offer a wide range of Avid authorized training courses such as: Avid Xpress Pro, Media Composer/Adrenaline News Cutter, and Avid DS Nitris. ADMS's mission is to play an important role in developing newly qualified generations of professionals in the video, audio, visual effects and animation industry."

Avid's UK and EMEA training manager Karl Williams said: "We are pleased to secure the appointment of ADMS to facilitate the training provisions for Avid's creative solutions. Together we have provided a solid platform for growth in training and development within a vibrant and optimistic region. As a result of our new relationship we seek to extend our training deliverables through ADMS and increase the presence and benefit in training in the region via a Centre of Excellence."

Mather Al-Ali, Sales Manager at Avid Middle East, said: "ADMS, Dubai based Knowledge Village education service provider, will allow for the first time in the Middle East, students to benefit from the highest quality certified class room based training on a broad range of world leading Avid Non Linear Editing applications. ADMS will become the first AAEC accredited training facility in the Middle East."

"We believe that the immediate benefits this could offer our regional clients include significant savings on travel time and expense as they would no longer need to travel to Europe or the USA for this certified training. We also anticipate that ADMS will contribute to increasing the editing and finishing skills of the local Middle East editors and NLE users."

Whether it is film, video, broadcast, corporate communications, graphics, effects or animation, Avid's service will accelerate on-the-job training. The course curriculum is tailored to the operator's needs and carefully developed by Avid's team of experts to change the course of your career.

World-renowned Experts Stage Workshops for Adobe-based software

Dubai, UAE - Global software major, Adobe Systems Incorporated, has appointed Applied Digital Media Services (ADMS) as its authorised training centre to stage training programmes targeted at the region's booming graphic designing, creative community, partners and end-users.

ADMS has already begun providing onsite creativity digital media training services using Adobe's latest software and solutions and the new agreement will significantly boost Adobe's relationship with its Middle East and Africa-based target audiences.

"With an increasing demand for creative and design specialists in the regions, there is a growing need to address training requirements of the fast evolving video and graphics industry," said Mohammad Khasrow, President, ADMS, Dubai. "Through our workshops we aim to highlight and explain in depth the range of powerful new functionalities and user-friendly options available in Adobe's newly introduced Acrobat 8, Creative Suite 2.3, Flash Professional 8, Studio 8, Dreamweaver, Fireworks and Photoshop software."

The first in the workshop series were held at the ADMS training centre at Dubai's Knowledge Village and were conducted by Adobe's international experts including Design Evangelist Mohammed Jogie, Indesign Product Specialist Noha Edell and industry-leading freelance animator and graphics artist for TV, video and multimedia, Angie Taylor.

"Through our affiliation with ADMS and in association with Grapheast, we are providing partners and end-users with an interactive workshop environment where Adobe's world-class experts could give participants live demonstrations of the various products and a platform to address their queries," said Andrew Lindstrom, Adobe's Regional Manager, Middle East and Africa.

In partnership with ADMS, Adobe plans more such workshops for industry professionals and regional training partners. For training information please contact 009714 360 4554 or email info@adms-me.com.